Distribution 2.0 is a new Indirect Channel model that expands the level of airline product and service available to agencies, corporations, GDS and other travel intermediaries, while simultaneously enabling a vital competitive distribution advantage for suppliers. Based on technology and workflows already in production today, Distribution 2.0 is fully aligned with the XML Standard from Open AXIS Group.
The objective of Distribution 2.0 is to eliminate the disparity – or the Distribution Gap – that presently exists between the airline Direct Channel (www.supplier.com) and the Indirect Channel.
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Until the Distribution Gap is eliminated, there will be a continual eroding of customer and agency/intermediary satisfaction with the Indirect Channel. |
Distribution 2.0 consists of three fundamental components:
- Extending XML (rather than Edifact) for distribution system connections much-needed product transparency during the shop and book process.
- Support for Traveler-Authenticated Shopping, in which customized offers for airline products and services are provided by the airline according to several factors, including the traveler individual needs, available inventory of options at a particular time, and loyalty program status.
- Expanded Transaction Reporting (EMD and I-EMD), to ensure all parties have detailed and timely data regarding ancillary services without dependency on full-scale ARC/IATA production rollouts.
We invite you to Download the Distribution 2.0 White Paper and check out this Video Presentation.
Let’s close the Distribution Gap!
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